Director and author Amr Salama announced a new short film inspired by “60 Pounds”, a song by the uprising rapper Ziad Zaza. The film will have the same name as the song, and produced by the record label Beatroot Records, and music production by Ismail Nosrat.
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As the hip-hop culture continues to dominate mainstream music, its influence is now being felt in the film industry as well. Hip-hop artists have long used visual storytelling to complement their music, and now they are bringing their talents to the big screen. Filmmakers are also recognizing the potential of working with rising hip-hop artists, who bring their unique perspectives and expertise to the table.
